Uber has eyes on TransLink’s real-time data to become the ‘Amazon for transportation’

Uber Transit is incorporating transit data into a one-stop shop for commuting

Uber says it wants to partner with TransLink to mine its bus and train data for a mobility app with integrated transportation options – minus taxis.

“We’re committed to partnering with those South of the Fraser and we’re committed to partnering with TransLink,” said Michael van Hemmen, head of Uber’s Western Canada division, at a Surrey Board of Trade event focused on transportation Thursday afternoon.

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The board’s keynote speaker was TransLink CEO Kevin Desmond, who has openly supported ride-sharing companies coming to B.C. despite a lack of political will to establish a regulatory framework until recently.

Uber intends to operate only in Metro Vancouver after provincial government ride-sharing applications opened earlier this month. It cites a burdensome regulatory framework for not entering rural markets across the province.

While van Hemmen thanked Desmond for his support, in the U.S. Uber announced the expansion of the Uber Transit app to 10 more cities worldwide. The revamped Uber app incorporates local transit routes, timetables and real-time data into a so-called one-stop shop for commute planning.

While it may seem counterintuitive to provide users with non-Uber options, van Hemmen echoed the statements made by Uber executives that doing so would lead more people to the app and ultimately more revenue.

“We’re trying to provide riders with all their options in one place at their fingertips so they can make the best decision about how to get to their destination,” said David Reich, Uber head of transit, in an interview with the San Francisco Chronicle. “Our goal is to be the Amazon for transportation. Transit is the backbone of how people move around their cities,” said Reich.

It’s San Francisco where a ballot initiative is taking place in November to levy a tax on ride-sharing to pay for public transit, the Chronicle reported. That’s because studies have blamed ride-sharing for increasing congestion.

Desmond has long supported ride-sharing, believing it will complement transit services in the Lower Mainland.

Unlike most jurisdictions in North America (all of which introduced ride-sharing in the past decade), TransLink has seen exceptional growth in ridership, said Desmond, who is not concerned about negative effects of ride-sharing.

“Transit investments are not necessarily going to eliminate congestion. We’re a busy, thriving region. So in a vacuum you always fill up the vacuum, so congestion is part of the nature of a very successful region,” said Desmond.

“If we can provide more and better choices, that if you don’t have to drive you can choose a really good product like, say route 555, that’s our goal; it’s to provide more and more of those choices and then more and more people will take those alternatives. It might be transit it might be an Uber some day. Our job is to provide those choices.”

The board meeting was sponsored by Uber.

While the board supports Uber, the city’s mayor Doug McCallum, who has the backing of the politically active taxi industry, is in opposition to it, citing congestion concerns. Earlier this month he said he would not issue business licenses to ride-sharing companies, but the Ministry of Transportation dismissed the idea. It’s unclear whether McCallum will be able to pass bylaws that can disrupt ride-sharing services; the provincial government has told municipalities to consult legal counsel on such matters.

Van Hemmen said he’s confident consumer demand for his company will prevail.

At the event, Desmond spoke to the proposed SkyTrain extension to Fleetwood and the next steps required to fund the extension further to Langley.

Board executive director Anita Huberman spoke to the benefits of what would have been a much longer, albeit slower, light-rail extension that was scuttled by McCallum immediately after he assumed office last November.

Huberman stressed that improved transportation is critical for the city’s growth. She said Uber will complement Surrey’s transit network given its expansive size.

gwood@glaciermedia.ca

 

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