If thereís one issue other than water thatís sure to spark debate here, itís the ongoing discussion about the Guaranteed Rugged branding chosen to market Lillooet to the world. Some love it, others hate it.
A few months ago, a friend commented that her sons Ė all in their 20s Ė love it. Since then, we have noticed a somewhat predictable pattern in the Guaranteed Rugged discussion. If youíre younger - under 40 perhaps - you tend to like the brand and think itís cool. Over 40? Most likely you didnít like the ĎDirty Girlí and may even think the latest ad is downright dangerous and should carry a disclaimer.
While there are exceptions to this interpretation, we think is has some merit. Ask yourselves who likes it and who doesnít among the people you know. Perhaps youíll conclude the Guaranteed Rugged debate is a predictable difference in perspective among generations and should be viewed as such.
Weíd be curious to know the ages of the ĎGroup of Sevení who were consulted on the new brand for Lillooet. We donít know if local demographics were considered, but the next time the District seeks input on a similar matter, we trust a broad cross section of the community will be included and varying demographics will be respected.
Kudos to the coordinators and sponsors of Walking with Smolts. They did a terrific job organizing two days of fun-filled, intriguing and educational events for students, residents and visitors.
Reflecting on the event, we smile to think that the only water debates were over who was going to be first to release his or her plastic bag of coho fry into the creek. No matter where we snapped a photo, there was a magnificent mountain vista in the background. And people were hugging and saying hi and isnít this fun? It was a gentle and valuable reminder of the common ground we all share and the common love of community that binds us, despite transitory political differences. Thanks, we needed that.