To the Editor,

(In response to Leigh McGinity's letter to the Editor in the May 23 edition of the Lillooet News)

There has been so much negativity surrounding our town's branding. I just wanted to give my perspective and that of many others that I have talked to because I like that we are Guaranteed Rugged.

I love that Leigh has defined the word Rugged and as I do not necessarily believe that it defines the town itself, I think that it describes our surrounding area perfectly. Our mountains are definitely craggy, difficult, irregular, jagged, uneven... I think that regardless of our branding, when visitors come to Lillooet and experience everything we have to offer, our branding is irrelevant.

I can completely understand where the people you are talking about are coming from and I respect their opinion, but their opinion does not represent us all.

I really do not believe that your friends are moving to the Sunshine Coast due to our branding versus theirs. They are going to be in for a big surprise. I can think of a lot sunnier places than the Sunshine Coast – now that is false branding.

Cheers,

Ailsa Wolfe